Why oh why do we not have a Kixeye page!!!!
From Wikipedia, a differentfree encyclopedia:
| [1]
Kixeye Logo | |
| Type | Private |
|---|---|
| Industry | Video games |
| Founded | July 2007 |
| Founders | Paul Preece David Scott Will Harbin |
| Headquarters | San Francisco, United States |
| Products | Backyard Monsters, War Commander, Battle Pirates, Desktop Defender, Vega Conflict, Tome |
| Website | kixeye.com |
Kixeye (stylized as KIXEYE, formerly known as Casual Collective) is a San Francisco, California based developer of online strategy and combat games with over 5 million monthly active users. [1][2][3] It creates games for competitive gamers and its titles Backyard Monsters, Battle Pirates, and War Commander prominently feature "explosions and gore and mayhem".[4][5] Its real-time strategy game Backyard Monsters has had over 20 million installations.[6] Kixeye expected to generate more than $100 million in revenue in 2012.[7]
History[]
[2]Kixeye office reception===Beginnings=== Developers David Scott and Paul Preece began Kixeye as Casual Collective, where they developed 13 Flash games.[2][5][8] The developers wanted to "make games that we grew up playing and that we love playing."[9]
In mid-2009 when searching for new venues for their strategy games, Scott and Preece decided to take their Flash knowledge and move it to Facebook.[5][10][11] After developing Minions on Ice and TSG: Missions, Casual Collective hired Will Harbin, the co-founder of Affinity Labs, as CEO and moved its headquarters to San Francisco, where they developed Desktop Defender, a Tower Defense game for Facebook.[4][8] After its release in December 2009, the game reached 675,000 monthly active users and produced more revenue in one day than their previous games made in one month.[8]
Growth and Kixeye re-brand[]
In 2009, Casual Collective began developing Backyard Monsters, a real time strategy game, for Facebook.[8] Early versions of the game had cartoon-like figures and less gore, but the company later changed the aesthetics to feature more intense images and, as David Scott said, "make the game we wanted to make.”[5]
In April 2011, the company re-branded itself as Kixeye, which reinforced its hardcore user base,[8][12] men in their 20s to 40s who are looking for a hardcore game experience, contrary to the user base of other social games.[4][13] Harbin said, "We looked at the space of what was currently available on browsers and Facebook, and all I saw were games like Farmville, basically just targeted to the female soccer mom... So I thought, why not target the more traditional gamer?"[14]
In 2011, Kixeye was eleven times more profitable than the previous year,[2] with most revenue generated not from virtual goods, but from speed-ups.[8][12] Kixeye is currently working on launching its own game platform that will integrate with Facebook Connect while also allowing users to play without a Facebook account.[8]
Kixeye is projected to generate nine figures in revenue in 2012,[2] with the company's revenue for each daily user being approximately 20 times that of the average social game.[1] Kixeye currently has over 400 employees,[15] and over five million monthly active users.[16] and is backed by Trinity Ventures, JAFCO and Lightspeed Venture Partners.[10]